Jet Star Essay Example | Topics and Well Written Essays - 750 words

Jet Star - Essay Example The research shows that the core product offered by Jetstar, is low cost fares without compromising on quality. This has been successful so far, largely due to an operational model which consists of a network of point to point services. Via a SWOT analysis, it was found that the strengths of the company centre on its product range, affiliation with Qantas and expansion through joint ventures. Weaknesses centre on negative customer reviews, reputation issues and poor employee relations. It was found that the threats to the company primarily surround its competitors; Tiger Airways and Virgin Australia, as they offer a similar product. The opportunities available to Jetstar currently centre on market opportunities and growth, potential Asian customers and an increasing consumer reliance on the internet. It is recommended that in order for continued market success, the company focus on service and reliability at a low price, in order to increase their customer base and differentiate themselves from competitors. It is also recommended that the company expand further within Asia and develop and a loyalty program. This report finds that Jetsar Airlines currently enjoy a lucrative position within its domestic market, with strong potential to enjoy success internationally. The product offered by the company, that of low-cost fares without compromising on quality has so far been received well by the consumer. This has also been supplemented by a range of other products. Using Jetstar.com as the single distribution channel for the company has also been successful, due to the ever increasing numbers of consumers which are using the internet. As the external analysis highlights, the competitor situation for Jetstar primarily focuses on Tiger Airways and Virgin Australia, as both airlines offer a similar low-cost product. However, the macro-environmental situation for the company appears extremely positive due to its healthy domestic