‘I Am Not That Woman’ by ‘Kishwar Naheed’ and ‘The Bridegroom’ by Liz Lochead Essay

The two poems I will be comparing and contrasting the two poems called ‘I Am Not That Woman’ by ‘Kishwar Naheed’ and ‘The Bridegroom’ by ‘Liz Lochead’. I will be comparing the themes used and the poetic devices with the similarities and differences both writers use in these similar but not so similar poems. Both these poems have been written in the 21st century which are new but they talk about customs and traditions which are dated very old. In ‘The Bridegroom’ ‘Liz Lochead’ writes in a traditional humorous style. She talks about her wedding and how it should be laid out. She describes the perfect bridegroom that’s fit for her. She thinks that the bridegroom spoils the look in the wedding but after the marriage it he is the most important thing for the woman. In ‘I Am Not That Woman’ ‘Kishwar Naheed’ looks at a more cultural and serious issue on the poem. She writes a much longer poem and has a set pattern/ structure all throughout the verses. She talks about her past and how she was used into thinking that her husband loved her and how suddenly she got bounded off by the weight of custom and traditions. Her chastity, her motherhood, her loyalty was bought and sold like a product in the market. ‘Kishwar Naheed’ uses the past tense to write her poem so it shows that she was talking about the past as if it just happened a while ago. There are a lot of similarities between ‘I Am Not That Woman’ and ‘The Bridegroom’ the two traditional and cultural themes which have been used. Both the writers ‘Kishwar Naheed’ and ‘Liz Lochead’ are females so the impression you get in both the poems is that the man in not the important person and the poem is slightly biased. When they talk about their husbands in both poems they criticise them a lot. ‘The Bridegroom is a necessary accessory if often irrelevant’ from ‘The Bridegroom’ and ‘I am the one you crushed with the weight of customs and traditions’ from ‘I Am Not That Woman’. They criticise their husbands because in both poems it seem that the man had the control over the women and he is the dominant one. ‘tower over her in her highest high heels’ from ‘The Bridegroom’. This infers that the woman is the victim and is treated badly ‘you picked flowers and planted thorns’ in ‘The Bridegroom’. Both the women in the poems speak out for themselves in defence for what is going on. ‘Kishwar Naheed’ uses ‘not knowing that I can walk on water when I am drowning.’ This is an oxymoron which is used at the end of the verse showing she is defending and is also speaking out for herself. ‘-the brides the star’ she says as if the husband does not matter because she says the bridegroom always take over the wedding in ‘The Bridegroom’. Both ‘Liz Lochead’ and ‘Kishwar Naheed’ use the poetic devices metaphors and similes to describe things. The writer’s use of objects and nature makes you picture the scene very well. ‘The Bridegroom †¦ a bit of a white elephant’ is a metaphor in ‘The Bridegroom’ meaning the bridegroom is an expensive burden at the marriage and in ‘I Am Not That Woman’ uses similes to describe how her husband roamed ‘free as the breeze’. They both use repetition and alliteration to make the poem even more interesting not dull. In ‘The Bridegroom’ she uses ‘tall’ and ‘highest high heels’ to emphasise the meaning of things. In ‘I Am Not That Woman’ she uses ‘flower free’ and ‘I am not that woman selling you socks and shoes’ as repetition through out the poem. Both ‘Liz Locked’ and ‘Kishwar Naheed’ use objects and nature to describe things in similes, alliteration, metaphors, repetition and rhyme. ‘Liz Locked’ uses ‘more than a penny stick of liquorice’ to show that the bridegroom is not worth anything. Here she uses a metaphor. ‘Kishwar Naheed’ ‘†¦ you hid in your walls of stone while you roamed as free as the breeze†¦ smothered by stone’. Here she uses alliteration. She means that the man is free whilst he has confined her from the outside world. When is comes to the end of both the poems they are both outspoken and end with an exclamation mark (!) to show their feelings. ‘Liz Locked’ uses ‘don’t forget is ha! another matter and ‘Kishwar Naheed’ uses ‘No, No, I am not that woman!.’ There are many differences in these two poems firstly the main theme looks at marriages at two different angles. ‘The Bridegroom’ looks at a more hysterical and funny side to Marriage which is more positive. This is shown by her saying ‘to her sixpence worth of candy floss’ ‘I Am Not That Woman’ looks at a more sober and emotional side to marriage which is negative which is shown to us by her saying ‘whom you bought and sold of my own chastity’ Because the poem ‘I Am Not That Woman’ has been translated from Urdu so there is no rhyme where as in ‘The Bridegroom’ there is lots of rhyme but that rhyme does not have a pattern eg: ABAB but instead it had been placed anywhere thought the poem. This has a rhyme pattern because it has been written in English and not in any other language. ‘Liz Locked’ writes in a formal style throughout most of the poem ‘He should, at the risk of being banal’ but at the end she writes in informal language ‘the role of the bridegroom as they scatter the confetti’s’ and ‘Kishwar Naheed’ keeps her writing formal all the time ‘I am not that woman selling you socks and shoes’. In ‘The Bridegroom’ ‘Liz Locked’ writes her poem so it is set out on the day of the wedding because it says ‘The Bridegroom is a necessary accessory-†¦ a bit of a white elephant after the event.’ where as in ‘I Am Not That Woman’ it is after the wedding but we do not know how long it has been. ‘I am the woman you married off’ ‘Liz Locked’ uses a whole range of poetic devices, more that ‘Kishwar Naheed’ uses. This makes ‘The Bridegroom’ seem more lively and funny. ‘He should be tall, but not too tall- the ideal’s tall enough†¦ tower over her in her highest high heels,’ here there lots of use of alliteration and repetition. ‘I Am Not That Woman’ uses ‘that I can walk on water when I am drowning’ here she cleverly uses an oxymoron to show that even though she is in trouble in a difficult situation she still has her head up high and will not let her down. In ‘I Am Not That Woman’ she gets treated like an outcast ‘I am the commodity you traded in, my chastity, my mother hood, my loyalty’ where as in ‘The Bridegroom, she doesn’t get treated like an outcast ‘- the bride’s the star!’ In my opinion I think that I liked ‘The Bridegroom’ better because the way ‘Liz Locked’ writes her poem. It is very amusing and it makes a marriage sound like a joke. ‘Kishwar Naheed’s’ poem was also good which made me see the more serious side to traditional marriages in an Asian background. This poem was more difficult to understand because there were many ways you could put the poem. She could have been talking about her past because it uses the past tense ‘whom you’ or you could adapt it as she is saying it in the present tense where she has just been married and thrown out of her house on to the streets ‘The woman on that poster, half- naked, selling socks and shoes- No, no, I am not that woman’ Overall I think that she is talking about her long gone past and that she is a beggar woman at the present time. She doesn’t want to tell anyone because she is too ashamed of herself and keeps on saying ‘I am not that woman selling you socks and shoes’ which again uses repetition.

Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees Essay

Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees - Essay Example Global business environment is becoming highly volatile due to constant change in global economic and political environment. It is true that the franchisors are becoming more selective in the adoption of franchisees due to volatile global economic and political environment. Franchisors generally scrutinize each and every aspect before providing franchise as the growth rate of global economy is slowing down.Both franchisors and franchisees get benefits from each from this franchising business. It is quite difficult for a multinational organization to enter into a new global market and starts to make profit from the initial point of time. First, they make the local people aware about their presence in that market. Therefore, the multinational organizations used to find franchisees that can start a new franchisee business with the help of familiarity of the brand name of the franchisor in global market places. In addition to this, knowledge about local market trend and demand helps the franchisee owners to develop a potential client base. Despite all of these things, it can be stated that the franchisees cannot be termed as individual entrepreneurs. There are several reasons and examples to prove this statement. Women who are into their own business, most of them are seen as franchisee rather than entrepreneurship. According to current business environment urban women are more preferable with franchising whereas rural women can be seen as value added enterprising. Joining franchisee by women has been increasing day by day which does not indicates that they are with less potential to come up with any value added business by their own. It is just because women are less likely to be trying for doing everything from start-up by their own as an entrepreneurship. Therefore, they like to run an established or running business which a franchisor can provide for those women who are not from business family. Therefore, today’s women entrepreneurship stands mainly on franchisee business where there is zero value addition by themselves as any entrepreneur. Hence, the statement is very true in this case (Webber, 2013, p.71-76).  

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 37

Discussion - Coursework Example For the cost minimization situation of the firm is to choose a combination of input resources suitable for the desired output production that has the least cost. A production c minimizing input equation is a point on the isoquant for the given production function that is on the lowest point of the isocost line. The cost is minimal when the input combination is optimal. In the case of McDonalds, the choice of taking up automation is related to the increase in wages. An increase in wages results to an increase in the cost of production. For McDonalds to have the minimal input combination it is advisable to adopt automation, which will reduce the input cost, since the automation will be more accurate in taking orders and there is no fatigue so the service is executed evenly throughout the day. In addition, costs attributed to labor such as holiday leave or medical insurance will be removed. Therefore, an increase in wages will increase the output production cost, for MacDonalds to operate at the minimal cost it will take the lowest optimal point on the isocost and isoquant curve. This suggests that it must adopt automation to reduce the production cost to the

Organizations on the Move Essay Example | Topics and Well Written Essays - 2250 words

Organizations on the Move - Essay Example Finally, the study will try to evaluate different remedies (like regulation of accounting/financial markets, regulation of incentives or regulation of punishment) to stop financial fraud. Table of Contents Table of Contents 3 Nortel Networks Corporation 4 Mechanisms to Align Managers with the Interests of Shareholders 7 Meltdown of Nortel More as a Failure of â€Å"People† 9 Why Do Businesspeople Keep Making the Same Mistake? 10 Remedies 11 Business Education 11 Regulation of Accounting/Financial Markets 11 Regulation of Incentives 11 Regulation of Punishment 12 Nortel Networks Corporation Nortel Networks Corporation is a well known telecommunication company. The company has its headquarters in Mississauga, Ontario, Canada. The company was founded by Charles Fleetford Sise Sr. in the year of 1882. The company has pioneered telecommunication boom in Canada during 1990s. Market capitalization of the company was more than $350 billion Canadian dollars in July 2000. Nortel account ed for more than 37 percent of the Toronto Stock Exchange during 1990s. The company offers various telecommunication services like wireless and broadband communications, global networking solutions etc. Share price of Nortel increased by 300% in the year 2000. The company has expanded business in North America rapidly. The company has revolutionized the concept of internet application in telecommunication industry. Market capitalization of the company has touched a record $398 billion in September 2000. The company has experienced a sudden fall in market capitalization during the year 2002. Market capitalization of the company slashed down to mere $5 billion in august 2002. The accounting system of the company has failed to produce a stable financial condition. Many top level corporate managers resigned during the tumultuous period. Government seized the trading in Nortel stock. Share price of the company was decreased by 335%. CEO of the company John Roth resigned in November, 2001 . Securities and Exchange Commission (SEC) has filed fraud charges against the company. The company is currently in liquidation phase. Factors that Contributed to the Rise and Fall of Nortel Reason for the Rise of Nortel can be summarized in following manner. Breakup of American Telephone & Telegraph (AT&T) has created an entry scope for small telecommunication companies. The market has suddenly become oligopolistic in nature. The telecommunication equipment market was dominated by Western Electric, an AT&T subsidiary before 90s. Nortel took the opportunity and entered in telecommunication equipment market. The company fulfilled the market demand with vast array of service mix like wireless and broadband communications, global networking solutions. Cellular market has achieved an outstanding growth during 1990s. Growth in cellular market automatically created a demand pool for telecommunication equipments. Demand for telecommunication services has increased by more than 50% during 1 990s. Nortel emerged as telecommunication service provider in the cellular market boom period. The company established itself as major supplier of telecommunication equipments. Nortel fulfilled the telecommunication equipment demand pool generated by cellular market. Personal computers were introduced by IBM and Macintosh during late 1980s. These two companies have revolutionized the concept of using computer in home. Customers using personal computer were well aware

Independente Movie Review Essay Example | Topics and Well Written Essays - 500 words

Independente Movie Review - Essay Example Each of these acronyms or words in plastic is synonymous with bad news to the world and the future generations. Nevertheless, a majority of people have failed to understand, or maybe ignored to investigate, the problems posed by continual use of plastic. Addicted to Plastic, a documentary by Ian Connacher, sought to educate people on plastic and its dangers. This point of view documentary is excellent, fascinating, and fear provoking all in one package. Despite the documentary providing a viewer with some moments of humor, the music-video part in the documentary may seem tiresome to some individuals. Nevertheless, the video is a must-see not only to environmental enthusiasts, but also to every member of the society since the use of plastic is multifaceted. The movie took three years of work covering five continents, twelve countries, and two trips to the Pacific Ocean in effect detailing more than one hundred years of using plastic. In this case, the movie provides a history of plastic, provides experts analysis on issues related to toxicity, pollution, recycling of plastic, and biodegradability. In addition, the movie offers solutions to the plastic problem and highlights some of the measures people in some countries are taking in order to deal with the problems related to plastic. One interesting thing from the movie that I liked was Ian Connacher’s use of facts and statistics to explain the problem of plastic, especially on its disposal in the ocean. In this case, Ian associated the toxins used in manufacturing of plastics to the rise of cancer levels and deaths in the world. Thus, viewers are able to realize the dangers that plastic posed to the entire world and take definitive steps aimed at preventing more deaths from cancer due to pollution by plastic. On the other hand, I agree with the documentarys concern on the overall effects of plastic on all ecosystems and each segment of human activities. In this regard, it is evident that plastic

Connection between disabilities and poverty Essay

Connection between disabilities and poverty - Essay Example Low income precedes disability. Consequently, poverty among the pregnant women, poor diet, and stressful living increases the incidences of prematurity among the babies. For example, premature births and low birth weight are indicators of future disability (Lustig and Strauser, 195). Together disability and poverty creates a vicious circle. Worldwide over a billion people have some form of disability with majority of the incidents resulting from poverty instances. Once the poor people are disabled, their poverty levels worsen more. Disabled people are subjects of discrimination in the world we live in, and are frequently denied access to employment opportunities, healthcare, and education that they require to lift them out of poverty. Rather the individuals become poorer more. Individuals with a disability remain on the verge edge of existence and their poverty levels cause a greater effect on their disability (Braithwaite and Mont 220). Together disability and poverty creates a vicious circle. However, disabled individuals re often regarded to be a curse in the society and are even considered being as a result of witchcraft and bad luck. Disabled people are often hidden away from others or left even alone to die. The millennium development goal on eradication of poverty can only be achieved if special consideration is given to the disabled

The Sources of Competitive Advantage of Rolls-Royce PLC and Tesco PLC Essay - 1

The Sources of Competitive Advantage of Rolls-Royce PLC and Tesco PLC in Harvard Style - Essay Example Traditionally, the competitive advantage business organizations can be fully identified by conducting a value chain analysis. However, recognizing the numerous changes in the businesses’ market environment, this paper will also complement value chain analysis with a method introduced by Shawn Cartwright, the value web analysis. It should be noted that this tool brings into consideration the analysis of competitive advantage of dotcoms or firms whose operations are conducted online or whose brick and mortar strategies are complemented by the online presence (Cartwright and Oliver 2000). This report will be organized as follows. The first section will take a look at the operations of Rolls-Royce Plc. A brief organizational profile will be presented together with the company’s identified core competencies. The second section will also evaluate Tesco Plc in the same manner.  This paper will conclude with a comparison and contrast of the previously identified competitive a dvantages. Rolls-Royce is currently the world’s second-largest airline engine manufacturer behind the General Electric Aviation. Aside from aero-engine, the company is also involved in other industries like defense, marine, and energy markets. The business organization traces its origin in 1971 and was founded by Henry Royce and CS Rolls. With its humble beginning, it has now ascended in the global business marketplace with its cutting edge technology and diverse product offerings. The company is not just a provider of high-quality products but also offers unmatched after sales service to its clients.

Emirates Customer service management Essay Example | Topics and Well Written Essays - 500 words

Emirates Customer service management - Essay Example KIS uses the company database to understand their customers through the records of their previous travels. KIS enables the cabin to know the seating preference and wine. The information is also used by the company to segment and target thus enhancing focusing and personalization of the services given to customers. The Business Rewards and Emirates Skyward and are some of the loyalty programs that Emirates Airlines has on offer. These loyalty programs are integral for repeat sales as they create lock-in systems as customers prefer to get stuck with airlines that promise rewards. The contact centers of the Emirates Airline also remain one of the integral points of expressing their heartfelt concern for the wellness of their customers. The contact centers of the airline have received great reviews from plaudits due to their flawless response to bookings, baggage claims, and complain (Ahamad 4-5) The customer service of Emirates airline is focused on creating value and delivering satisfaction to their customers (Squalli 139). The company has managed to achieve these objectives through focusing and personalizing the services they offer customers. Engraved in the company’s overall strategy is their deep concern for their esteemed customers. The company has installed a work culture that gives the workers the sense of urgency while dealing with the customers. The workforce of Emirates Airline boosts an impressive 50,000 dedicated employees. The company has devised a comprehensive plan of ensuring that their customer service targets synchronize with the training of their workforce (O’Connell 10). According to the Executive Vice Chairman of the airline, Maurice Flanagan, the company selects the best workforce and gives them avenues to increase knowledge and skill. ` The company has used International Computer Driving License (ICDL)

A Review Of Related Literature On A Time On Task Rewards System And A Research Paper

A Review Of Related Literature On A Time On Task Rewards System And A Summary Of The Methodology Used In Experimentation - Research Paper Example According to cdc.gov, as much as 8% of children between the ages of 3-17 are suffering from Attention deficit hyperactivity disorder or ADHD. This makes this disorder a very real occurrence in our communities, and specially our schools. This makes almost one out of every 12 children affected by this issue. Although this is normally not life threatening, it does have serious effects on a child’s life. Some people also think that this disorder does not exist and that it is just some simple thing such as the child's will to do a task, but according to nytimes.com, as well as the individual they interviewed, Dr. Barkley, the disorder is quite real. According to nih.gov, symptoms of this disorder include irritability, forgetfulness, easily distracted from a task, difficulty with focusing on a certain tasks, hyperactivity, restlessness and others. These are the kinds of symptoms that are often mistaken for other issues such as the child's lack of discipline, lack of will to concentr ate, dislike of the task at hand and others. These symptoms also have a huge effect on a child's education. Due to these symptoms, at least 1 out of every 12 children have a problem concentrating while in school, or while doing their home works or seat works. Due to these issues, these children will have a hard time keeping up with lessons and have a hard time learning new topics. Because of these effects on the child's learning, we can now consider this disorder as a learning disability. Our subject, who we will name â€Å"Angelina† is affected by this disorder and is historically known to have difficulty in concentrating, and focusing on certain tasks, especially when it comes to reading comprehension. This paper's goal is to look at related literature regarding her disorder, define certain aspects of the disorder, and attempt a simple experiment with a discipline style known as the rewards system, to try and see if this style of discipline will have any effect or will show any improvement in Angelina's lack of focus and concentration. This paper will attempt to discuss these topics in sections, namely: Review of related literature Definition of â€Å"learning disorder† Learning characteristics associated with learning disorder Reading challenges of learning disorder, & its effects Strategies to use when dealing with children with learning disabilities Conclusion Methodology Intro paragraph Participant Setting Design Inter-rater reliability Description of the procedure – chronological summary of the major events in your study Baseline Intervention Return to baseline Data collection procedures Social validation Concluding paragraph Results Discussion Definition of â€Å"learning disorder† As previously mentioned, ADHD can have a considerable effect on a child’s learning because it affects the persons ability to learn and review things, but can we consider ADHD as a learning disorder? We must define exactly what a learning di sorder is. According to brighthub.com, ADHD and a learning disorder are 2 different kinds of disorders. It goes on to explain that â€Å"ADHD effects learning in almost thirty per cent of the cases.† The different of the 2 disorders is explained in a very simple yet effective way in the article. It describes that although ADHD is able to have an effect on learning, it is a medical condition. It affects â€Å"all cognitive functions.† While a learning disability only affects the child or person while learning or trying to understand new information. A simple analogy that was also used in the article is that while a learning disorder will prevent the proper functioning of a few brain functions related to learning, ADHD softens functionality of all brain functions. Also, learning disorders only take effect while trying to do certain cognitive functions. According to Sheila L. Videbeck in her book â€Å"Psychiatric mental health nursing, Third edition†

Stay Healthy During Examinations Essay Example for Free

Stay Healthy During Examinations Essay Introduction I. When the final exams, many student will push themselves to study and do not care about their surroundings. II. This means infinite hours of studying, insufficient amounts of sleep, and irregular diet and exercise. The end result problems are occurs, high sickness rates amongst college students. III. Staying illness-free during the final exam season is not easy feat, but is vital in order to maximize performance. IV. Today I will to introduce you to three ways how to keep healthy during exam Comfortable place, time and body, have a healthy eat, and have enough sleep and rest. (Transition: Let’s start by looking at comfortable place, time and body.) Body I. A comfortable place, time and body can help you to focus and can avoid stress when you are studying. A. Make a study time table and follow it. Â  i. Set aside time for friends, family and other activities but you must have your own time table. ii. You must know what you must to do during your weekdays and weekends. Make sure not wasting your time. B. Besides that, have a study space will help you a lot. i. Find somewhere that you are able to go and do your assignment and study in peace and quiet. ii. Find somewhere space you will comfortable with it, because some students have their own ways. C. Take your own break and not push yourself. i. It possible if you are can study without taking some break to release your tension and relaxed your mind. ii. The reason for that is to give your mind a rest and peace. (Transition: Like comfortable place, time and body, keep healthy eat are also the way to stay healthy during examination.) II. Besides that, you must keep your healthy diet during examinations. You must take some food even though you are do not have enough time. A. Find and eat healthy food. i. Find something that can help your brain more active and developed your good memories. ii. Take time away from study to eat, and put your healthy first. B. Be active and do not pressure your brain. i. Go out and do something active, such as go walk, jog or a run. It is can make your brain more active and release your tension. ii. If your mental are healthy, it will lead your mind in peace. (Transition: Now that we have looked at comfortable place, time and body and keep healthy eat, let’s turn to have enough sleep and rest. III. Make sure that you get an enough sleep time and rest during in examinations week. A. Sleep time is more important because it will help your body and brain rest. i. Nowadays, many students do not care about their sleep time. Almost all students like to stay up during a night. ii. Without sleep you will be tired, irritable and cranky. B. Cut down the caffeine. i. It means that, many students like to take caffeine to prevent them from sleepy and want to stay up during a night. ii. It also disrupts your sleep patterns. Conclusion I. As we have seen, health is more important to us and we must keep our healthy with a true ways. II. I have focused on comfortable place, time and body, have a healthy diet and have an enough sleep and rest. III. Make sure that, you as a student have be healthy during your exam. You just wasted your time if you not keep your body health. Bibliography Linda Formichelli (2012). Expert strategies for staying healthy at college. Retrieved January 26, 2013, from http://www.webmd.com/fitness-exercise/features/expert-strategies-staying-healthy-at-college Tasha Giuda (2011, December 14). Top tips to stay healthy during exam season. Retrieved January 26, 2013, from http://www.foxnews.com/fncu/current-interns/blog/2011/12/14/top-tips-stay-healthy-during-exam-season Siobhan (2012, October 25). Staying healthy during exams. Retrieved January 26, 2013, from http://siobhanb.blogspot.com/2012/09/staying-health-during-exams.html

The use of social networking in brand promotion

The use of social networking in brand promotion Introduction: Social Networking concept is new in the current business world however its emergence was started two decades ago when the internet was growing and becoming popular among the population. There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. It has become a global phenomenon for the population as one third of the world population visit social networking sites and blog sites (Fatrhi, 2007). The way of spending the time over the internet by the population is changing day by day which has brought in the greater attention of marketer to change their brand promotion strategies accordingly. Using the social networking website for engaging the people into online communities and promoting the brand over these websites is the latest trend. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies . However social networking websites are useful for the marketers to increase the brand awareness and product awareness. As per the recent research survey conducted by i-prospect research suggested that 48% of the research marketers have successfully placed the content on websites to create the brand awareness among the target customers (Holden, 2006). Social networking sites are also helpful for increasing the web traffic, increasing the customer loyalty and the success of new product launch. However apart from such benefits, a major role played by social networking websites is promoting the brand. If considering the example of Skoda, it gives the substantial results for such instance. Skoda has created the community of about 2000 people through social media. This community was started when a female customer has posted its comment about the after sales services of Skoda and a person has picked this comment and posted it on social networking site (Muncaster, 2007). It is not only the corporate biggies who have used social networking sites as a medium to promote their brand but also a phenomena of retailing the designers label to increase the brand awareness among the target customers. Looking at the importance of social networking, this research aims to analyzing the impact of social networking sites on brand promotion. This chapter provides the brief introduction about the research study, including the aims and objectives of the research, significance of the research and rationale behind conducting this research study. Aims and Objectives of the Research: The aim of this research is to analyze the impact of social networking sites on brand promotion. In order to fulfill the aim of the research, researcher has laid down following research objectives which has been achieved in this research as a part of research aim. To understand the importance of social networking websites in branding strategy To determine the advantage of using social media in marketing and branding To understand the current and future scope viability of social media To identify the strategies of companies using social media as a medium for promoting their brand In order to achieve the above research objectives, the research has addressed the following research questions in this study. RQ1: What is the importance of social networking sites in branding and marketing? RQ2: What are the advantages for a marketer in using social media for its marketing and branding strategy? RQ3: What is the current and future scope viability of social media? RQ4: What are the strategies used by companies for using social media in promoting their brands among the target customers? Significance of the Research: This research study is contributing significantly in the studies of marketing and brand management where the researcher has provided some key facts about the current usage of social networking sites in brand promotion and marketing. The research findings will help the marketers to understand the advantage of using social media as a medium for promoting their brands and they can integrate these findings in preparing their brand strategy. In addition to this, the research work provided the base for future academic researchers to conduct the research in the social networking space in relation to the marketing and branding management. Rationale behind the Research: Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand and in what ways they are making it effective among the target customers. In this way researcher would be able to get greater learning in the field of marketing and brand management and can integrate these findings into its professional career. Chapter Scheme of the Research: It is essential to divide the complete research into sub sections or chapters to get the sequential understanding of every step taken by the research for completing the research. Therefore researcher has segregated the complete research into fiver chapters. First chapter of the research provide the brief introduction about the research. Second chapter provided the literature of the research. Third chapter includes the research methodology. Fourth chapter provided the discussion, analysis and findings of the research. Last and fifth chapter includes the conclusion drawn by the research from the key findings and provided the recommendation to marketers. Summary: There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. The aim of this research is to analyze the impact of social networking sites on brand promotion. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies. However social networking websites are useful for the marketers to increase the brand awareness and product awareness. Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand. This chapter provided the brief introduction of the researcher to the reader. Chapter 2: Literature Review 2.1 Introduction: Social networking sites such as Facebook (400 million users worldwide) and Orkut (100 million), or the micro-blogging site Twitter (which crossed 10 billion tweets recently) may offer engaging distractions to the average user. But the numbers add up to a dizzying truth for brands: social networking sites (SNS) and sites like Twitter are prodigiously fertile spaces to harvest ad business. Adgully speaks to Indias leading brand nurturers and digital agencies to understand how they are leveraging the networking revolution. Social Networking soon became a way for brand Marketing and promotion on social sphere, whereby, the enterprises started using these online communities or websites for developing contacts and driving traffic to their respective websites. Today, these social networking websites form the main tool of social media marketing. The most commonly used websites that have become drastically popular over last couple of years are Twitter and Facebook. Following these two are som e other sites such as LinkedIn, My Space, Digg and StumbleUpon (Adler Kwon, 2002).   Facebook is a Social Networking Site which helps friends and colleagues to share dialogues with each other through Wall Posts, Messages and Comments. Today, Facebook has more than 350 million members and still counting. This site experiences more than two million clicks per day. Statistics state that users spend an average of 20 minutes per day in Facebook. The advanced functionalities of Facebook allow the users a longer shelf life. A user can view your files which are more than five years old. With such wonderful features, Facebook soon became one of the lethal tools of SMM and SMO. Businesses, especially small scale business houses started using the medium of Facebook to promote their brands and services. Setting up a business page and initiating and regulating interactions with the visitors are some of the strategies that business houses adhere to, in Facebook (Alba, 2003). 2.2 Popularity of Social Networking Sites in Developing Countries: The online penetration is just 3-4 per cent, and less than 1 per cent of our total population has a Facebook account. And the percentage of people using Twitter is even smaller. Mehra said that despite the percentages, developing countries like India were already the 5th largest consumer of Twitter in the world, owing largely to Bollywoods enthusiasm for it. And we are in the Top 10 list of consumers of Facebook. Rahul Mehta, the business head of Chings Secret, said, There are approximately 5 crore Indians and 1 crore NRIs online. Facebook alone has 1.2 crore Indians and 40 lakh NRIs. Mehta said the RoI on social media was substantially higher than what was offered by traditional media (Albrecht Adelman, 2007). These numbers are comparable to most national newspapers, Mehta said. Facebook is best place to reach Sec A+, A and B+. With internet penetration deepening, the numbers will rise in the next three to four years, he said. Chings Secret has 98,826 (and counting) fans on Faceboo k. Khushboo Maheshwari, the head (digital) of OMD, said, Today, 5% of Indian population has an online presence and it is growing at a rate of 35% CAGR. In other words, 50 million users have a presence on social media. And the numbers were growing, Maheshwari said. With the government planning to spend Rs18,000 crore over the next three years to lay a 5 lakh km optic fibre cable network to reach every gram panchayat, the growth rate is going to touch 100% CAGR, Maheshwari said. Mobile, web, and broadband will be critical to the growth in the coming years, Maheshwari said. Mihir Ferrao, who looks into Social Media Optimization and ORM at Starcom IP feels that Internet in India needs to grow by at least 20 to 25% year on year, to shake off the constant comparisons with TV and Print (Alkire, Collum, Kaswan, Love, 2008). He said, The only reason why we do not get a fare share of advertising budgets is because, next to the reach penetration of TV or Print, we are very small. But if we look at the concentration of brand TGs on TV Internet, then surely the Internet will have higher traction. Sagar Dhoke, the founder of Fun Element said that the e-revolution had helped to bridge the gap between the product and the end consumer, be it for a movie or an FMCG product. As for the group being targeted online by marketers, Ritesh Patel, the brand manager of CEAT, said, Social media has indeed proved to be a very useful medium for a brand like CEAT. He said that CEAT aspired to be a youthful brand and it finds complete match of TG in this medium (Arabie, 2004). 2.3 The Approach: Sandeep Singh, the business head of Quasar, said that promotional activities designed for online platforms could be a campaign lead in which the target audience is engaged for a specific purpose and for a short duration. Or, brands could choose a more strategic and long-term initiative. In a campaign lead, the idea is to use social media platforms to create a buzz and receive feedback from the community represented by the target audience, Singh said. Strategic initiatives involve the management of social presence from brands online-reputation standpoint, and the use of social platforms as a medium of continued dialogue with the prospects and customers. Singh said experience suggested that the one-size-fits-all approach did not work. Every product and campaign needs a different approach and activation strategy, he said (Bainbridge, Brent, Carley, Heise, Macy, Markovsky, Skvoretz, 1994). Maheshwari of OMD described one of the agencys typical media activities. Motilal Oswal Financial Services Limited has been quite active on the social media, Maheshwari said. We have uploaded Wealth Creation Study (WCS) Videos on You Tube and also created a Linked In event page for the WCS awards ceremony. Besides, we also have a scribed page where we have uploaded different annual WC Studies. The creation of Wikipedia pages on the Motilal Oswal Group, on Motilal Oswal and Raamdeo Agrawal had been completed, Maheshwari said. As a result of these activities, seven out of 10 results on Google are owned and controlled by Brand Motilal Oswal for the search Wealth Creation Study, Maheshwari said (Baker Hubert, 2001). Zapak has carried out several similar campaigns; Axe, Ponds, and Mahindra campaigns which used a mix of available options are among the most successful Zapak works. Mehra listed the focus areas: Fan pages and groups, gaming and other fun applications on platforms like Orkut and Facebook, an active handle on Twitter. Mehra said it was essential to link the APIs (application programming interface) like OpenID and Facebook Connect to ones site to promote easy communication and conversations (Barabasi, 2002). Chings Secret advertises regularly on Facebook and YouTube, the brands Mehta said. But a lot of traffic has been generated virally because of the content, quizzes, contests on Facebook. He said that in the end, social media was a long-term strategic investment. It is not brand building but genuine relationship creation and maintenance, he said. And like any relationship, it takes time to build. Describing the two aspects of promotion social applications and paid advertising -they use both options equally well. For Emotional Attyachar, social advertising was placed on Facebook and other sites. And we also released an application on Facebook, Mistry said. Applications turn on engagement to high levels, users get to communicate with the brand, and they understand the values of the shows. On the other hand, advertising draws people who are unexposed to the brand. So the two options serve different purposes and we use as much of both as they can (Barnlund Harland, 2005). Patel of CEAT said that any one people-engagement tactic would not work in isolation. If they create a fantastic social application and do not promote it, it will die a natural death owing to the lack of critical mass required to give it a viral effect. Similarly, only paid advertising will fail to generate brand interaction with consumers which is the essence of social media. Such a tactic would evoke the fee ling of a one-night stand and customer would probably not engage with the brand in question in the future. Starcom IPs Ferrao, also said that lots of their clients are slowly waking up to the fact that social media is a growing phenomena in India. Some of their clients whom they have brought onto the social space are Himalaya Herbal Tea and Foster, while they are enhancing the social presence of brands like Tata Teleservices and Pantaloons. The results they have got, in terms of fans on Facebook and followers on Twitter etc. have given the client reasons to be excited. And has initiated thoughts of how do they leverage these groups further (Bernard Killworth, 2003). 2.4 Pros and Cons: Every platform has certain advantages and disadvantages, so its a question any longer of them wanting to be on it or not. The advantages are varied: right from being able to monetize certain things to being able to put your content out there; to getting feedback from users. In the past, people could not connect to a brand on a one-on-one basis, but social media allowed that to happen. Most brands feel that going to SNS will put their brands up for public scrutiny, which is considered a disadvantage. But it is considering that to be an advantage because it gives them a good reality check to improve your product or service. But on this channel, Singh warned, one wrong step could snowball into something highly detrimental to ones brand, in matter of minutes. So they should learn to do it well than not doing it at all, as you cant run away from such platforms if their consumers are flocking them (Bonacich, 2002). They will have to embrace them today or tomorrow. SNS can definitely contri bute to making or breaking the brand image. Brands should be very cautious in venturing into SNS. While developing games for the brands, Dhoke suggests subtle branding techniques to his clients. Constant hammering of the product is a complete turn-off to the player and user, he said. Same applies to social applications and games. The app should highlight the main features of the app in a very exciting way rather than in the brochure style. Maheshwari endorsed Dhokes assertion about treading carefully. Yes, a single bad comment or rumor can severely damage the reputation that a brand like MOFSL has taken great pains to establish over the years, Maheshwari said. Also since SNS connect users from different parts of the world, it takes little to no time for bad news to spread. Patel strongly believes that a consumers negative feedback could be used to create customer delight. Today, more and more brands are engaging directly with consumers through various discussion forums, networking sites and forums to understand their expectations (Borgatti Everett, 1999) Ferrao of Starcom IP sees the clear advantage of social networking sites in the entire brand experience which one can bring to the consumer. He said, With Facebook and Twitter, you can communicate so many brand properties to those people who want to listen! he believes that by doing so, you know the effort is not going to waste and that your initiatives could actually lead to sales (Burt, 2008). 2.5 The Future: Patel also highlighted the fact that only a select age group was active in social media. While Youngistan is spending more time online, the older age group is not very active yet. Also, online options are more popular in metro and tier-II cities. Internet penetration is still an issue in rural India. But Dhoke sees things differently. Things will change in the next five to six years. When 3G is operational, the number of internet users will grow by about 25-35%. It is estimated that by 2013, India will have the third largest Internet user base. Singh goes a step further and says that as in the West, the audience is now online. When you refer to the audience, these are the guys with high disposable incomes and spending power. These guys are online for sure. And most brands are eying their wallets. If you talk about numbers, we still have some way to go to before the medium reaches the masses. The Indian audience was enjoying the internet and its offerings. Gaming is an offering that h as now become a passion among the youth (Carley Krackhardt, 1996). The online gaming industry is growing and how! Year-on-year, they are recording a rise in the number of gamers in the country. Zapak, which was started just three years ago, already had 7 million unique registered users, and continues to grow. Soon, there will be a day when the online Indian farmers on Farmville will outnumber all the real farmers of our country put together. Other than Twitter and Facebook, there are couples of other websites that have gained immense popularity. LinkdIn is a professional social media website where a stream of professional gets the chance to review and interact with their counterparts. With more than 50 lacs people registered with this site, LinkedIn offers a solid platform for establishing new business relationships. LinkdIn by facilitating more of a personal communication between the business professionals can help the business as a whole. MySpace also have a massive impact in the social networking world. Once registered with MySpace, a user can not only inform the entire networking circle about their likes and dislikes but can also submit videos. A lot of personal stuffs can also be added to the site, and an active mode of communication can be initiated. MySpace also helps in Social Media Marketing by enabling the businesses to create their own profile page and communities and develop interactive dialogues with targeted mass of people. This enables in building brand awareness and can be of immense help to small business houses. Social media and networking Sites have not only contributed to take inter-personal communication to a different level, but also have been a great marketing tool for the small businesses. Well planned approach to social media marketing via social networking sites can be of great help in promoting the business, create proper brand awareness and in the end, meet the ultimate business ends. A business house must have proper expertise and planning to approach in the network so as to reap the fruits of benefits to the very best (Cartwright Harary, 2007). 2.6 Spreading brand awareness: We all know word-of-mouth propagation is a great way of spreading your brand awareness. This is what social network can do. As soon as brand becomes recognizable to a large number of customers, they start discussion about the product. Maximum people who are satisfied with the product they often post their comments through these social networking, which encourage other customer to buy the product. Big companies create a blog in relation with the social network to give customer a wide area to discuss about product and give reviews. This way social network spread your brand awareness to millions of customer online (Cohen Prusak, 2001). 2.7 Engage customer interest: A social media website is ideally suited for product discussions, demonstrations, and showcasing of expertise and quality. Businesses can engage the interest of customers from a global market and build a powerful brand image. People will become fans of your website, product or business because they choose to; Make them feel comfortable with this decision by posting quality information. Talking about online business, social networking is a great opportunity to keep your site busy by attracting potential customer with well developed networking strategies. Organizations are already making use of new and creative way to utilize the massive popularity of various social media to promote their particular product. The additional benefit is the long-term impact on business revenue through brand management. Social media websites are just right for business marketers to spot potential customers (Eveland Bikson, 2007). But in order to get benefit from social networking, business owner should study to handle their social networking assets carefully. Most famous social networking sites like facebook, twitter and my space are the great for carrying your message to abroad. But new businesses must always remember that benefits from social networking solely include arduous work (Crane, 2009). 2.8 Summary: A social network is a social structure made up of individuals or organizations called nodes, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge or prestige. It was initially intended to make friendship and stay connected with colleagues, but now days every businessman would have known how important social networking is for their business. Mainly online business has made social networking a priority as well. Premier Websites have made it possible for businesses to develop their contact lists, handle their relationships and created the ideas of viral marketing. It is because Shopping and social networking Web sites gather a lot of information about online users, and has become tremendously useful for companies to track and model consumer behavior. Businesses are looking to companies like Twitter, MySpace and Facebook to help companies to sell more products and services. Let s see how it makes an impact on your business in reality (Fararo Skvoretz, 2004). Chapter 3: Research Methodology Introduction: A research methodology enables the researcher to get the right direction in achieving the research aim and objectives. Therefore it is important for the researcher to understand the different research methods available and making the right selection of the appropriate research component to design the complete research methodology. This chapter provides the detailed explanation of the research methodology that has been used by the researcher for this particular research. The aim of this research is to analyze the impact of social networking website on brand promotion which requires a robust research methodology. Research Methodology: Before moving further, a research first needs to understand the difference between exploratory and explanatory research and make the appropriate selection between them. Exploratory research is useful where the research wants to conclude the research through in-depth and detailed discussion about the research objectives and findings of the research. On the other hand explanatory research is useful where the researcher conclude the research based on the key facts and using statistical measures without having in-depth discussions. Here the research wants to conduct the analyses to understand the impact of social networking websites on brand promotion therefore it requires statistical measures to conduct the impact analyses. Hence researcher has used explanatory research in this study. Research Design: There are the various authors who have provided the approach to design the suitable research methodology. However the most relevant research methodology design is given by Saunders et al (2003) by developing the research onion. Each layer of this research onion provided the research component and selecting the research components gives the complete design of the research. Research has used the research onion developed by Saunders et al (2003) for designing the research methodology. Description of selecting the research components by using research onion is provided in the following section. Research Approach: Research approach is chosen from the first layer of the research onion. A research can go for deductive, abductive or inductive research approach. In this research, researcher has used abductive research approach which enables the researcher to get the deeper understanding of research objective and need of correlating the literature with key findings of the research. Other research approaches such as inductive and deductive approach has been rejected by the research since both the approaches more focused towards the theoretical implications and less towards the practical implication of the research. Research Philosophy: Research can select the research philosophy by removing the second layer of the research onion. There are the two research philosophies such as positivism and interpretivism research philosophy. Interpretivism research philosophy is useful where the researcher interpret the study results using literature and less focused towards the practical implications of the research study. Since the research approach used by the researcher is abductive which requires the practical implication hence interpretivism research philosophy is irrelevant. In positivism research philosophy researcher only considers the practical implication along with the use of literature to be linked with research findings. Hence in this research, researcher has used the positivism research philosophy. Research Strategy: Research strategy can be chosen by removing third layer of the research onion. Research strategy enables the researcher to conduct the analysis and presenting the key findings of the research. In addition to this research decides on methods of data collection. A research can use survey questionnaire methods or face to face interview method to collect the data. It is essential to capture the views of marketing managers about the impact of social networking websites in brand promotion. Hence the research has used survey questionnaire method for collecting the data. Once the data is collected, a researcher needs to understand the way of conducting the analysis and presenting the data. In this research, research has used question by question analysis and drawn the conclusion. Research has used both the secondary and primary data in this research and method for each of type of data is described below: Data Collection Methodology: Secondary data is the data which is already existed in the published format. On the other hand primary data is the data which is not available and researcher collect the information using questionnaire method from the relevant respondents. In this study, researcher has collected both the secondary and primary data. The methodology description of collecting each type of data is provided below: Secondary Data: Secondary data in this research has been collected using various secondary sources such as academic journals which have been procured from the university library, books, news articles, web articles, company websites and general internet search. Secondary has been used to compile the literature in this research. Primary Data: In order to capture the view points of marketing managers towards the impact of social networking websites, the data has been collected using primary research. In primary research, researcher has prepared the quantitative questionnaire and administered the questionnaire using email. Others details of primary research is provided below. Target Respondents: Target respondents were marketing managers who must have knowledge about the social networking concepts and websites and responsible for preparing branding strategy for their companies. Sample Size: A total of 200 questionnaires were sent to the target respondents out of which 59 responses were received by the researcher. Therefore the total sample size of this study is 59. Sampling Methodology: Convenient sampling methodology has been used by the researcher for designing the samples in this study. In this research, the researcher already known to the screening and qualification criteria of the target respondents therefore the convenient sampling methodology is useful for this research study. Data Analysis: A researcher has used excel tool for analyzing the data. Each questionnaire responses are filled in Excel and developed a final data file. Researcher has used some basic statistical measures to analyze the data and key findings of the research has been presented using charts and graphs which have been prepared using Excel. Ethical Consideration Research Limitations: There are certain ethical issues that have been taken into consideration by the researcher. Researcher has followed the market research guidelines to meet the ethical challenges in this research such as disclosing the respondents names contact information as per the respondents consent, acknowledging the information sources, use of authenticated data sources and websites and meeting the university guidelines to avoid plagiarism. Some limitations faced by the researcher are access to the company information, coverage of sample size and reach out to the target respondents.

Benefits Of Developing Conservation Strategies Environmental Sciences Essay

Benefits Of Developing Conservation Strategies Environmental Sciences Essay Increases in the human population and degradation of habitats have caused many species that were formerly common to decline to near extinction. As a result, we have become increasingly involved in attempting to preserve populations of rare or endangered species (Deborah T., 1987). Over the last two decades almost all arguments about nature conservation have involved the issue of biological diversity and ways to preserve it. These discussions culminated in the 1992 Convention on Biological Diversity and its implementation (Glowka L, 1994). The conservation of biodiversity is a vast undertaking, requiring the mobilization of existing data, huge amounts of new information, and the monitoring and management of wildlife on an unprecedented scale (Malcolm L. Hunter, 2007). The biologists are fairly skilled at looking at the big picture, at seeing forests not just trees. They understand that we cannot maintain genetic diversity without maintaining species diversity and that we cannot mainta in species without maintaining without ecosystem diversity (Malcolm L. Hunter, 2007). In addition, the size of a habitat and the number of species it can support are systematically related. Physically larger species and those living at lower latitudes or in forests or oceans are more sensitive to reduction in habitat area (Drakare S, 2006).Therefore, endangered species conservation requires many lines of inquiry to provide the evidence required for a holistic approach to conservation planning (Sutaria D 2009). Conservation biology is reforming around strategic plans that include principles, guidelines, and tools for the purpose of protecting biodiversity (M. E. Soule, 1986). Conservation biology is crisis-oriented and multi-disciplinary, including ecology, social organization, education, and other disciplines outside of biology (F. van Dyke, 2008). Preserving biodiversity is a global priority in strategic conservation plans that are designed to engage public policy and concerns affecting local, regional and global scales of communities, ecosystems, and cultures (Gascon C., 2007). Action plans identify ways of sustaining human well-being, employing natural capital, market capital, and ecosystem services (G. W. Luck, 2003). A strategy, simply defined, is a set of actions that a conservation project implements to reduce threats, capitalize on important opportunities. Examples of strategies include building the capacity of local law enforcement, educating schoolchildren about wildlife, and dev eloping alternative livelihood options such as ecotourism. One could say that the conservation of endangered species to be effective, both biological and social elements of the conservation process must be considered as a basic for minimizing threats (Beasley L. 2007). This essay will discusses about evaluating the conservation costs and benefits of developing conservation strategies focusing on species, then habitats and finally on the resources. Biological species tigers, butterflies, trees, frogs, whales, and so on are integral to nature; they are the players on the stage; species and their interrelationships, including the relationship to people. Many of the closest relationships human beings have established with nature are based on species (IUCN, 2008). There are several strategies that are beneficial for species and human. One of several strategies is the Opportunities for Debt Investment in Environmental Conservation. By combining microfinance lending approaches with performance-based payments for conservation of environmental assets, long-term incentives for environmental conservation and sustainable economic development can be coupled. For example, migratory species like loggerhead and leatherback sea turtles suffer from a suite of human impacts, including harvest of eggs and adults on nesting beaches across many Pacific island nations and mortality from industrial fishing on the high seas. These species are at a cr itical point, it has been estimated that loggerhead turtles may be extinct in 50 years. Some governments have taken steps to minimize impacts on marine turtles by limiting coastal development and regulating fisheries, at some cost to the public and private sectors. Investment in endangered species recovery in low-income countries can deliver local benefits, such as increased opportunities for sustainable harvest, nature-based tourism or other non-turtle related economic activities, as well as monetary and non-monetary dividends back to governments .There are a number of potential advantages with using debt investment as a tool for environmental conservation. The program is aimed directly at improving livelihoods and lending can be targeted at reducing unsustainable resource use, an environmental mortgage program could directly address the alleviation of poverty. In some instances local people are as motivated, or even more motivated than conservationists to protect the animals in th eir homeland, especially when they represent a valuable resource for food or commerce. But for some communities, it comes down to protecting animals that are as much a part of a hostile environment as drought or fire (C. Josh Donlan). As with African villagers expected to protect an elephant herd that continually destroys their crops and leaves them hungry without a means of generating income. For example, when villagers living in or near a game reserve are told by authorities that they cant hunt an animal because it is endangered even as they are struggling with hunger. Although, the African elephants are protected by CITES (Kimbra C, 2010). Habitat change is another cause for animal endangerment. Without a large enough area to breed and hunt, animals have no way to survive. Climate changes also cause risks to animals. With the planets surface warming up, some animals are forced to move to other areas in order to find food and breed. From this problem, the US Fish and Wildlife Service have been promoting the use of habitat conservation plans which allow some loss of endangered species habitat in exchange for activities which minimize and mitigate for the loss. These plans have come under increasing criticism from environmentalists and conservation biologists who argue that the plans are contributing to the continued loss of endangered species habitat. The habitat conservation planning provisions were modeled on an effort to resolve a dispute over protection of habitat for two endangered butterflies on San Bruno Mountain in San Mateo County, CA. The San Bruno plan allowed for the loss of some butterfly habitat in exchange for the permanent protection and management of much of the habitat on the mountain for these species. This paper proposes that mitigation banking of endangered species habitat may provide a useful tool to resolve endangered species conflicts on private lands while concurrently advancing the recovery of endangered species. Mitigation banking would allow landowners seeking a permit to destroy endangered species habitat to mitigate the loss by buying mitigation credits from other private landowners who restore and or protect suitable habitat. Mitigation banking has the potential to increase mitigation alternatives for the regulated community while providing a needed economic incentive for other landowners to restore and protect important habitats. From an ecological perspective, mitigation banking could allow for the exchange of fragmented habitats with little long range viability for habitats that are strategically located and can contribute to species recovery (Robert B., 1999). Thi s is a strategy in US to preserve habitat for species conservation. Another exam is in the South East Asia. The strategy habitat conservation is under Mekong Wetlands Conservation and Sustainable Use Program, Floodplain and wetland areas which are flooded part of the year or which expand greatly in area during the flood season can produce much far more aquatic resources than permanent water bodies of the same size, such as lakes and reservoirs. In fact, according to Ringler and Xai (2006) natural wetlands are amongst the most productive ecosystems in existence and the benefits from wetland products are often considerably higher per unit area than from other land uses. The benefits in terms of the regional fishery and other aquatic resources have already been considered and identified as huge, but wetlands also provide a wide range of additional ecological goods and natural services as specified. These include physical benefits such as natural flood storage and flood attenuation, imp roved water quality through pollution control and waste dilution, habitat provision for resident and migratory species and the maintenance of important biochemical equilibrium. For these and other related reasons, the economic benefits generated by wetlands and the economic costs associated their degradation or loss are usually unknown and omitted in project and policy analysis. As a result, the potential of wetlands to be used as contributors to economic growth, income generating activities and as sources of goods and services has been underestimated in many parts of the world resulting in the loss of valuable species, services, and livelihoods. The strategy can help a diversity of wildlife habitats to be successfully developed on restored or constructed wetland sites because ecosystem function can be restored to degraded or impacted wetland areas. Restoration can rapidly establish a stable biological community, including invertebrates and soil microorganisms. A good cover of fast- growing annual, as well as perennial, vegetation can be established within the first year. Within three years, a wetland restoration effort can produce a diverse community of desired plants and animals. In addition, constructed wetlands can be very effective in improving water quality in downstream waters. Constructed wetlands are effective in removing or stabilizing sediments, metals, and organic contaminants. However, although constructed wetlands may function as sediment retention systems, excessive amounts of sediment can reduce function over time. In addition, contaminants immobilized in upstream sediments are not eliminated by downstream constructed wetlands. These contaminants remain in place unless they are removed using a separate remediation technology, such as phytoremediation or physical removal (Ken W.) However, the World Conservation Strategy was aimed at policy-makers, development practitioners and conservationists. It defined conservation in human terms as the management of human use of the biosphere so that it may yield the greatest sustainable benefit to present generations while maintaining its potential to meet the needs and aspirations of future generations. For development to be sustainable it must take account of the social and ecological factors as well as economic ones: of the living and non-living resource base and of the long-term as well as the short-term advantages and disadvantages of alternative actions(Seema P). The World Conservation Strategy (1980) is intended to stimulation more focused approach to the management of living resources and to provide policy guidance on how this can be carried out. The aim of the World Conservation Strategy is to achieve the three main objectives of living resource conservation: a. to maintain essential ecological processes and life-support systems (such as soil regeneration and protection, the recycling of nutrients and the cleansing of waters), on which human survival and development depend; b. to preserve genetic diversity (the range of genetic material found in the worlds organisms), on which depend the functioning of many of the above processes and life-support systems, the breeding programs necessary for the protection and improvement of cultivated plants, domesticated animals and microorganisms, as well as much scientific and medical advance, technical innovation, and the security of the many industries that use living resources. c. to ensure the sustainable utilization of species and ecosystems (notably fish and other wildlife, forests and grazing lands), which support millions of rural communities as well as major industries (world resource strategic). Although, the WCS emphasized the integration of environment and conservation values/concerns into the development process. In addition, caring for the earth: A Strategy for Sustainable Living elaborated the Brundtland theme, integrating environmental/conservation, social and economic imperatives and elaborating principles for their practical integration (Barry Dalal-Clayton, 2002). In the other hand the WCS The World Conservation Strategy was frequently criticised for being concerned mainly with ecological sustainability rather than sustainable development( Barbier, 1987). distinguishes two strands of debate at this time about economic development: one focusing on basic needs with emphasis on helping the poor; the other stressing that real development was impossible without consideration of the environment and without taking into account local social and cultural values and enabling stakeholder participation (Barry Dalal-Clayton, 2002). Even nowadays, it is understood that the conservation strategy is the foundation necessary to be indispensable, if mankind has to have the well-being and security forever. But while we are awarding of the importance and necessity of these biological resources, one of the things facing humanity across the world and is becoming increasingly serious is the loss of biodiversity. Especially in tropical regions which are rich source of this important natural resource. The conservation strategy should combine both biological and economical, as the Opportunities for Debt Investment in Environmental Conservation which bring debt and conservation turtle together. This way not only protect the species but also help the raise revenue in community where they protect the species for sustainable.

The Amistad Essays -- American History Essays

The Amistad The Amistad was a Spanish ship built in Baltimore for the purpose of transporting slaves. For three years, it sailed the high seas delivering its cargo to various locations. But in August of 1838, a scandalous injustice was uncovered after the ship was seized by an American vessel, the USS Washington, a coast guard ship under the command of Lt. Thomas R. Gedney. Lt. Gedney and his crew towed the Amistad into a New England harbor in Connecticut where soon many controversies amounted and drama would unfold. For 63 days, the Amistad had been drifting toward the American shoreline. As conditions deteriorated aboard the vessel, it's inhabitants at the time, Africans, sick and dying, were in need of food and water. Desperate, they took a chance, anchored the ship and went aboard land in hopes of trading with natives, the ships cargo for needed supplies. On land, they were confronted by two sea captains, one of whom was named Henry Green. Green convinced the Africans that he would help them sail back to Sierra Leone. Having an ulterior motive, he intended to get a hold of the ship, sail it into port and claim it's cargo for salvage. However, before Green could carry out his plan, the USS Washington arrived, boarded the ship, took the Africans captive, and towed the vessel into New London, Connecticut. Two Spaniards, Montes and Ruiz, were found aboard the ship and told their side of the story. They claimed the Amistad was traveling with their property of 53 African slaves to Cuba from Havana, when on the fourth day of their voyage the slaves escaped their chains and took control of the ship. Fearing death, they bargained with the slaves promising to return them to Africa, when in fact, they purposely steered the ship ... ...with the aid of Lewis Tappan and his missionaries, money was raised and the Africans traveled home. In conclusion, I think it is important to note that during the last trial, it was brought out that the Spanish government was aware, as well as, involved in the illegal slave industry happening on her islands. Also, that Montes and Ruiz were well aware that they had purchased the Africans illegally, as all of their dealings were done under the cover of night. Furthermore, that once the Africans returned to Africa, many left the missionaries and returned to their villages and their native ways. Bibliography Cable, M. Black Odyssey: The Case of the Slave Ship Amistad. New York: The Viking Press, 1971. Jones, H. Mutainy on the Amistad: Thje Saga of a Slave Revolt and Its Impact on America, Abolition, Law & Diplomacy. New York: Oxford University Press, 1987.