Trader Joe’s Methodology

Methodology The objective of this assignment is to answer the question Should bargainer Joes go into the Danish Market? To help answer this enigma formulation we eat make 6-sub question that research diametrical condition whish must be in place originally considering entrance of a new market and the different problem that can occurs. To begin with we have bypast through a process of gathering secondary data through Desk-research about The company monger Joes, its concept and products. We did the same thing with the Danish foodstuff market and its consumer segments.Through our secondary research we came across different issues that Trader Joes might face when breaking into Denmark (Copenhagen). First of all, we will need to find a matching target group for Trader Joes? (Sub question 1). Having found that, we want to study their purchase behavior and con what is important for them when buying groceries? (Sub question 2). Up next we will like to analyse what determine Trader J oes success in Denmark? (Sub question 3). Besides that we will like to see if its success depends on adaptation and should Trader Joes adapt and change (sub question 4).Finally Do they have a chance to compete with the already existing supermarkets in Copenhagen (sub question 5) and what are the difficulties in move into the Danish market (sub question 6) With the secondary information in hand, we also beginning to build up an image of Trader Joes as possible target group and of how we can reach to them. (Our given of Trader Joes possible target group is a young person of both genres amidst 20-30 of age who is very aware of what he/she eats, want something out of the original and can easily melt grocery shopping and entertaining together. This is just an assumption and we willing to accept otherwise so we forwardness up to examine the truth by conduction research that can give us lawful primary data. The assignment is based on interviews we did with to experts whish lay founda tion for qualitative interviews with 10 grocery shoppers whish then lad to a quantitative survey research with 110 grocery shoppers, for progress study. Each step of the interviews and survey were customized to answer our 6-sub questions whish is going to help us answer our problem formulation.